When it comes to making money through social media influencing in today's influencer climate, we are seeing pets, especially dogs, taking the top spots with their cuteness. Needless to say, people adore cute animals. Moreover, many of our canine friends have showcased a true talent in engaging the masses, thus attracting millions of fans to themselves. Because these fans are all dog lovers, Pet Brands partner with popular dogs to advertise dog accessories on their social media pages. This is where the money comes in. Sponsored ads are the major source of income for virtually all influential dogs on Instagram.
So, who are the highest-earning dogs on Instagram? In other words, who are the richest dogs in the world? To answer this question, allaboutcats.com used an online tool, Influencer Marketing Hub, to calculate Instagram earnings per post and average likes per post for each dog. That said, here are the top ten richest dogs in the world in 2024. Please note this list only include dogs that are alive at the time of research.
1. Gunther VI - $500 Million
- Breed: German Shepherd
- Owner: Gunther Corporation
- Country: United States
The richest dog in the world is a German Shepherd known as Gunther VI. However, as his name suggests, Gunther VI did not make his fortune through social media influence. In 1992, he inherited $80 million from his grandfather, Gunther III, a fortune he also inherited from his late owner, the German countess Karlotta Liebenstein.
Gunther VI's owner and manager, the Gunther Corporation, rocketed the dog's inherited fortune from $80 million to the $500 million reported today through clever real estate investments. Unsurprisingly, lucky Gunther VI emerge as the richest dog in the world today. To demonstrate his real estate business ability, Gunther VI, with the help of his caretakers, purchased Madonna's Miami mansion for $7.5 million in 2000 and sold it in 2022 for $29 million.
2. Sadie, Sunny, Lauren, Layla, and Luke - $30 million
- Breed: 2 Golden Retrievers, a Cocker Spaniel, and 2 Springer Spaniels
- Owner: Oprah Winfrey
- Country: United States
Photo Credit: Oprah
The second richest dog in the world is actually a group of five dogs, Sadie, Sunny, Lauren, Layla, and Luke, owned by US talk show host Oprah Winfrey. This group of dogs is set to inherit $30 million in the form of a trust fund from Oprah when she passes away. The television producer is worth $2.6 Billion.
3. Jiffpom - $25 Million
- Breed: Pomeranian
- Owner: Anonymous
- Country: United States
The third richest dog in the world is worth $25 Million. Born in Chicago, Illinois, United States, JiffPom the Pomeranian dog is an internet phenomenon who rose to fame in 2014 after breaking two Guinness World Records. Later that year, singer Katy Perry included JiffPom in her music video Dark Horse. In addition, JiffPom has his own book titled I am Jiffpom. He has since emerged as one of the most followed dogs on Instagram. The dog has attracted 9.5 million fans to his Instagram page with his cuteness, raking in a jaw-dropping $32,906 per post.
4. Pontiac - $5 million
- Breed: Golden Retriever
- Owner: Betty White (Deceased)
- Country: United Stated
Pontiac the Golden Retriever inherited a whopping $5 million from his late owner actress and comedian Betty White when she passed away in December 2021.
5. Doug the Pug - $1.5 Million
- Breed: Pug
- Owner: Leslie Mosier
- Country: United States
With an impressive 3.7 million followers on Instagram, Doug the Pug from Nashville, Tennessee, US, is the fifth richest dog in the world. Each sponsored post on his Instagram page is estimated to earn him an impressive $12,890. Just like Jiffpom, Doug the Pug has made appearances in multiple music videos for singers Katy Perry and Fall Out Boy.
6. Tucker the Golden Retriever - $1.5 Million
- Breed: Golden Retriever
- Owner: Courtney Budzyn
- Country: United States
Tucker comes in close behind Doug the Pug with 3.3m followers on Instagram. With that number of followers, Tucker is earning approximately $10,623 per post, leading to his $1.5 million worth, and thus making him the sixth richest dog in the world. He is residing with his owner in Michigan, United States.
7. Marutaro - $1.5 Million
- Breed: Shiba Inu
- Owner: Shinjiro Ono
- Country: Japan
Marutaro the Shiba Inu dog from Japan is the seventh richest dog in the world with an estimated net worth of $1.5 million. The dog has 2.4 million Instagram followers and is earning approximately $8,345 per post. Moreover, Marutaro also earns money from his online shop. In 2015, Time Magazine named Marutaro the best dog in the world.
8. Tuna - $6,896 Per Post
- Breed: Chihuahua-Dachshund Mix
- Owner: Courtney Dasher
- Country: United States
From an abandoned four-month-old puppy to an internet celebrity, Tuna the dog continues to melt our hearts. He has a growing two million Instagram followers and is making an impressive $12,890 per post. He lives with his owner in Los Angeles, California.
9. Loki the Wolfdog - $6,770 Per Post
- Breed: Husky/Arctic Wolf/Malamute Mix
- Owner: Kelly Lund
- Country: United States
Loki the Wolfdog comes in behind Tuna as the ninth wealthiest dog in the world, raking in approximately $6,770 per Instagram post. He actually has virtually two million followers on the photo-sharing platform. Loki the Wolfdog is living his best life with his owner in Denver, Colorado.
10. Maya the Samoyed - $6,715 Per Post
- Breed: Samoyed
- Owner: Lingli Ye
- Country: Germany
Here comes Maya the Samoyed, the tenth richest dog in the world. The "Shorty Award for Best Animal" winner is melting the hearts of 2.64 million subscribers on YouTube and close to two million followers on Instagram. The beautiful fluffy white dog proves himself successful when it comes to social media influencing, raking in an impressive $6,715 per post on Instagram.
